As the graphic designer and project manager for Medlemskampagnen 2025 an annual project at De grønne pigespejdere, I was responsible for the end-to-end design and production of the campaign’s visual materials. My role ensured a consistent and engaging visual identity throughout all campaign assets.
What i did
✦ Led the production process during the project's development phase, briefing and providing feedback to illustrator Mikkel Straarup Møller on the front page illustration
✦ Refining activity text and narratives to enhance clarity and engagement, ensuring alignment with the campaign's overall tone and messaging.
✦ Designing and handling the layout of the activity booklet and supporting PR materials, creating visually appealing and functional content that supported the campaign’s objectives.
✦ Creating additional custom illustrations that aligned with the campaign’s visual style.
✦ Preparing layout and production files for print materials such as stickers, badges, and klippekort, ensuring they were print-ready and met quality standards.
